Social media has completely changed the way we connect and communicate with one another. Instagram stands out among the many platforms that rule the online landscape as one of the most well-liked and influential ones. Here is a list of the top ten most followed Instagram accounts in the world in 2023. Discover the top 10 accounts by scrolling down. They include football players, musicians, and fashion influencers.

When it comes to social media, no family has cultivated a following quite as large as the Kardashians. The Kardashians have amassed over a billion Instagram followers, so it is no wonder that Kourtney ranks in the top 10 of the most-followed female Instagram accounts worldwide. The mother of three and oldest Kardashian always looks luxe AF. Kourtney’s feed embodies the “Instagram” lifestyle, complete with pools, mansions, private jets, and Birkin's than you’ve seen in your life.

#9 Jennifer Lopez (@jlo) 249M

We’ve said it before, and we’ll repeat it: All hail Queen jlo! With a career spanning more than two decades, jlo is the GOAT. The Jenny from the Block singer has repeatedly proved why she’s a role model to millions, and the 249 million followers on social media are proof. jlo often treats her fans with her drool-worthy vacation pictures and gives insights into her wellness routine. We surely can’t get enough of the megastar.

#8 Taylor Swift (@taylorswift) 268M

If you doubt Taylor Swift‘s world domination, prepare to shake it off. The international pop star, who’s in the business of breaking records, has cemented that top tier’ gram status with over 268 million followers. However, Swift’s secret may be a blend of adorable cat photos, her sweater selfies, and shots of her super-famous squad.

Swift’s grid has major artistic vibes, with lots of vintage photos. She’s also a master of posting concert shots, campaign photos, and music video promos.

#7 Kendall Jenner (@kendalljenner) 292M

The reality TV star and model Kendall Jenner is social media’s most popular model. And that’s not the only nod Jenner received. She’s also the most ‘buzzed about’ model, which means she garnered the highest number of mentions or tags in captions and comments.

Kendall not only has a large fanbase from the show, but she has also landed campaigns for Givenchy and Balmain while becoming the face of Estée Lauder. To her credit, though, Kendall has mastered the art of ad posts that double as posts you genuinely want to double-tap.

#6 Khloe Kardashian (@khloekardashian) 310M

Khloe Kardashian, widely recognized as a reality television personality, model, and exceptional businesswoman, initially rose to prominence through her participation in the renowned reality TV series "Keeping Up with the Kardashians." Subsequently, she has graced spin-off programs and numerous fashion advertisements.

Garnering a substantial following of 310 million individuals, her profile serves as a platform that effectively showcases both her professional endeavors and personal experiences.

#5 Beyoncé (@beyonce) 314M

Beyoncé's Instagram account garners an impressive following of 314 million and features a vast collection of over 2,060 thoughtfully curated posts. Beyoncé's account exemplifies the same unwavering commitment to excellence that she embodies in her mesmerizing performances.

Primarily featuring a collection of captivating self-portraits, candid glimpses into her personal life, and professional images derived from various photoshoots and music videos, Beyoncé utilizes her Instagram platform to offer an insight into her multifaceted world.

#4 Kim Kardashian (@kimkardashian) 362M

It comes as no surprise that Kim Kardashian, one of the most recognizable faces in the world, is among the top ten. Kimberly Noel Kardashian, a media personality and businesswoman, came in seventh spot on this list.

She has 362 million Instagram followers and has shared more than 5,840 posts to date. She established the Shapewear company “Skims” in 2019 and the fashion boutique chain “Dash” from 2006 to 2018.

#3 Ariana Grande (@arianagrande) 376M

Ariana Grande, a global superstar, is another musician on the list of the top 10 most followed Instagram accounts in the world. With 376 million followers, she holds down the sixth position on the list.

She is an American singer and songwriter best known for her hits including The Way, 7 Rings, In My Head, Focus, Break Free, and others. In addition, Ariana is well known for her cosmetics company, REM Beauty.

#2 Kylie Jenner (@kyliejenner) 397M

The second most-followed Instagram account in the world belongs to fashion influencer and most-followed celebrity Kylie Jenner. She is American and has an incredible 397 million followers.

She is well-known for her lucrative cosmetics company, Kylie Cosmetics, as well as for other brands like Kylie Skin, Kylie Swim, and Kylie Baby. With numerous pictures of her baby and her partner, her Instagram account primarily highlights her professional and personal life. For skincare and cosmetics, one can follow her.

#1 Selena Gomez (@selenagomez) 426M

Selena Gomez comes in at number one on our list with a total of 426 million Instagram followers. She is an American musician and the founder of Rare Beauty.

Her account features typical selfies, photos of herself at events, and images of her friends, but it also contains a few political posts about issues like women’s rights. In addition, she used to encourage followers to educate themselves on the value of mental fitness by speaking openly about mental health.